Comments on: Wanting to start my own networking and service business for computers? http://www.skr-parents.com/networking-computers/wanting-to-start-my-own-networking-and-service-business-for-computers Sat, 21 Jan 2012 11:05:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: scott.braden http://www.skr-parents.com/networking-computers/wanting-to-start-my-own-networking-and-service-business-for-computers/comment-page-1#comment-2476 scott.braden Wed, 10 Mar 2010 05:50:59 +0000 http://www.skr-parents.com/networking-computers/wanting-to-start-my-own-networking-and-service-business-for-computers#comment-2476 Hey, great question. Since you have sales exp you already know that it's as hard / harder to get a customer than to provide the tech services they need. The critical difference between low pay /long hours vs the entrepreneurial dream is having an effective, reliable, repeatable customer acquisition strategy... aka "marketing" General advice: - think "niche specialty" not "broad generalist" - identify a need where you have or can quickly develop a skillset / knowledgebase. - seek out customers who can justify (ROI) paying higher rates... example HW break fix doesn't pay too well, but SAP app implementation pays pretty good. - structure around "recurring, automatic revenue" vs " one time projects" or "as needed services" Resources: I've been in IT for many years, as a reseller and now consultant. Best "in a can" resource I've seen is Robin Robins. Link below. No, I don't get any commission or anything, I just recommend what I know to be good stuff. Good luck Scott<br><b>References : </b><br>http://www.technologymarketingtoolkit.com/ Hey, great question. Since you have sales exp you already know that it’s as hard / harder to get a customer than to provide the tech services they need. The critical difference between low pay /long hours vs the entrepreneurial dream is having an effective, reliable, repeatable customer acquisition strategy… aka "marketing"

General advice:
– think "niche specialty" not "broad generalist"
– identify a need where you have or can quickly develop a skillset / knowledgebase.
– seek out customers who can justify (ROI) paying higher rates… example HW break fix doesn’t pay too well, but SAP app implementation pays pretty good.

– structure around "recurring, automatic revenue" vs " one time projects" or "as needed services"

Resources: I’ve been in IT for many years, as a reseller and now consultant. Best "in a can" resource I’ve seen is Robin Robins. Link below. No, I don’t get any commission or anything, I just recommend what I know to be good stuff.

Good luck
Scott
References :
http://www.technologymarketingtoolkit.com/

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